What Is the Old Money Esthetic?
The old money esthetic is all about embracing a sophisticated yet understated style. It’s a look that says “elegant” and “high quality” without shouting it from the rooftops. Think refined, timeless pieces that make a quiet statement.
Some hallmarks of the old money esthetic include:
- High-quality, natural fabrics like wool, cotton, silk or cashmere in neutral, earthy tones. Think beige, navy, olive green, camel. These fabrics and colors convey subtle luxury and last for years.
- Impeccably tailored clothing like blazers, slacks, button-down shirts, pencil skirts and sheath dresses. Well-made, custom-fitted garments never go out of style.
- Timeless accessories like silk scarves, leather handbags, pearl necklaces or earrings, and wristwatches. Classic accessories complete the look and last a lifetime.
- An overall simplicity and minimalism. Less is more in old money fashion. Avoid flashy logos, bright colors or loud prints. Clean lines and a minimal palette keep the focus on quality and craftsmanship.
- High-end yet inconspicuous brands. The old money set prefers brands that only those “in the know” would recognize. Discreet luxury is the name of the game.
- An emphasis on experiences over material goods. For the old money esthetic, it’s not about accumulating “things” but rather accumulating memories from world travel, dining at the finest restaurants or engaging in cultural pursuits.
If you seek to embody a sophisticated yet understated style, adopt the old money esthetic. Timeless, high-quality pieces, minimal excess, and discreet indulgences are the hallmarks of this posh yet polished look. Once you have the basics down, you’ll exude quiet confidence and taste wherever you go.
The History of Old Money Style
The old money esthetic has been around for centuries, embraced by generations of wealthy families and the upper crust of society. Its timeless style and refined sensibilities have endured the test of time.
The roots of old money style date back to the Victorian era in England, when the nouveau riche were looked down upon by established aristocrats. The landed gentry distinguished themselves through an air of sophistication and subtle displays of wealth, rather than flashy shows of new money. Their fashion was conservative yet high-quality, favoring bespoke tailoring, natural fibers like wool and cotton, and avoiding prints in favor of solid, neutral colors.
For women, beauty and poise were emphasized over sexuality. Proper etiquette and impeccable manners were de rigueur. Education, patronage of the arts, and philanthropy were marks of good breeding.
In the States, old money connotes East Coast elites, Ivy League educations, summer homes in Martha’s Vineyard or Cape Cod, and family legacies in banking, industry, and commerce dating back a century or more. Timeless classics, natural materials, neutral and earthy tones, and high-quality, long-lasting pieces are hallmarks of the style. An air of sophistication and noblesse oblige pervade the old money esthetic.
Understated elegance, not flashy trends, is the name of the game. Think tweeds and tartans, crisp button-downs, loafers, pearls and cashmere. For the home, timeless touches like wingback chairs, Oriental rugs, leather-bound books, and antique furnishings. For activities, polo, crew, garden parties, and charity galas are preferred.
The old money style is one of discretion, quality, and grace. By focusing on what’s well-made and long-lasting, embracing natural materials and neutral colors, and maintaining an air of poise and philanthropy, you too can achieve its classic and cultured sensibility.
Misconceptions About Old Money
There are a few common misconceptions about what “old money” really means that are worth clearing up. Old money is not about flaunting your wealth or looking down on others. In fact, old money individuals are usually quite private about their financial status and judge others based on their character, not their bank account.
It’s Not All About Flashy Displays of Wealth
Contrary to popular belief, old money is not ostentatious. Old money individuals don’t feel the need to show off their affluence through lavish parties, luxury vehicles, designer clothes, or other conspicuous consumption. Their wealth and status is implied through their connections, education, experiences, and subtle signals. Think historic family estates, boarding school attendance, club memberships, and philanthropy.
Aristocratic Values Still Matter
While the aristocracy of old may be fading, the values of duty, honor, and integrity remain hallmarks of old money. Old money individuals have a strong moral code and sense of civic responsibility. They value experience, education, and self-improvement over material excess.
Not All Old Money is Inherited Wealth
Some assume all old money is inherited from wealthy forebears. While intergenerational wealth plays a role, many old money individuals have built upon and increased their family’s fortune through business, investments, or careers as doctors, lawyers, politicians, and bankers. Old money is as much about maintaining certain social standards and connections as it is about actual dollar amounts.
It’s a Mindset, Not Just a Bank Balance
At its core, having an “old money” mindset is about upholding timeless values, maintaining privacy about financial affairs, and deriving self-worth from things like family, experiences, education rather than lavish materialism. Old money is a way of thinking that transcends actual wealth or social class. Anyone can adopt the discreet, cultured, and civic-minded outlook of old money.
So you see, old money is not about flashy displays of wealth or aristocratic snobbery. It’s really about cultivating a mindset that values duty, honor, discretion, and self-improvement over conspicuous consumption. With the right perspective and priorities, anyone can embody the spirit of old money.